Social Analytics

Drive with Customer at the core

Social media platforms are becoming increasingly relevant for brands across several areas of business, whether that be channels for marketing which are replacing traditional choices, for personalized cross-sell and up-sell recommendation systems, for customer feedback and complaint redressal, for understanding customer sentiments, or managing risk and fraud -- social media analytics is highly adopted across industries. However, the volume of data generated in social media is impossible to be analyzed manually or using traditional methods.

Demystify Customer behavior

For overcoming the information overload, we at Lera Technologies, use a series of NLP based algorithms to analyze the complex network of social media and extract meaningful information and customer behavior patterns. These algorithms are perfectly adapted to highly unstructured nature of social media data, structured and then clustered them, which is a mix of texts and images. We help you with Social analytics by combining the power of computing with human intelligence to solve and even anticipate complex consumer behaviors.

Digital Transformation is Imperative to all Industries

We offer our clients the ability to operate more efficiently. We help companies to replace older, more traditional technology to the newer ones. Technology transformations leads company to have a disrupting company structures, adopt new business models and framing new operational models. Therefore, partnering with specialist like us to offer a whole spectrum of technology services.


  • “Managing massive amounts of transactional data & to have the systems running at their peak was a major challenge at LDB. A solution which can also reduce the cost of storage by moving outdated data to remote Infrastructure is expected. Lera’s archiving solution VIVO has a systematic approach of archiving data which frees up the overloaded system and boosts system performance. We are happy to say that, Lera has successfully deployed the project in production and it satisfies our requirement.”

    Oudone B, Head of IT

    Lao Development

  • “By replacing multiple middleware systems, Lera has streamlined the whole extraction process and reduced the risk and cost involved in managing multiple systems which demands diverse skill sets. Data is now delivered from our core banking system to staging area in a much faster, reliable and easily automated way, allowing us to act on the information very quickly. The user-friendly interface also enables us to efficiently manage and monitor the extraction process.”

    Alvin Ragaven, Solutions Architect

    The Mauritius Commercial Bank Ltd

  • “At Pan Asia, Consolidation of data from various branches and carrying out MIS reporting was time consuming. Lera’s Data Extraction tool has provided an integrated platform to address reporting needs across all bank operations with higher transparency. It reduced the data extraction from days to hours & integrating this with the SAP BO tool made operational, MIS & Regulatory reporting less time consuming. Overall, Lera’s solution has empowered us in making effective strategic business decisions.”

    Navindra Rajapakshe, Overseeing IT Department

    Pan Asia Banking Corporation PLC. Sri Lanka

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